BELOW-THE-LINE ACTIVATION
Take single ATL key visual and explode it out across a wide range of dynamic in-store POS (including POS innovations to support high profile, flagship store takeovers)
WHAT WE DID
Development of creative assets to enable seamless application across digital platforms, including retailer’s .com site.
BTL project management including liaison between client, Ceuta companies, designated supply partners, (I.e. PR agencies, ATL agency) and Superdrug (Health Retail and Marketing Comms).
Art working and print/production management.
Conversion of all POS design into print-ready artwork for a wide range of POS types and formats- from giant window displays and till backdrops to barkers and price tags.
Print & production management including all prototyping, cost negotiation and delivery of all POSM, all to tight and often prohibitive timeframes.
